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[case study] – does backlink place inside content material have an effect on its affect on rating?

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Only a quick and candy case research in response to this put up from @HenryObi

Query: Does the place of a backlink throughout the content material of a web page affact its energy and impact by way of web optimization?

My experiment

Web page A comprises a backlink to web page B.
The web page containing the hyperlink is the second hottest web page on the web site and is accountable for 17.1% of the websites site visitors.

[case study] – does backlink place inside content material have an effect on its affect on rating?

The hyperlink is presently sitting within the second half of the third paragraph, which it’s important to scroll right down to see, on desktop view, due to another content material together with featured picture and promoting block showing earlier than it.

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I’ve the very same phrase on this web page, showing within the first two traces of textual content throughout the content material.

web page B is presently rating for a number of key phrases
Web page B is rating within the high 10 for 7 key phrases and has one other two positions falling inside high 100 outcomes.
It doesn’t presently rank within the high 100 for the precise match phrase used within the hyperlink from web page A.

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The modifications I’m making

I’ve moved the backlink from the third paragraph, to the primary paragraph, on web page A.

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Lets see if this makes any distinction to the positions at which web page B is presently having fun with on Google. I’m not anticipating web page B to show up on the outcomes for the precise match key phrases however it will likely be attention-grabbing to see if something modifications with regard to its present publicity within the serps.

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