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Invoice Slawski lately known as consideration to a patent that describes a approach to apply generic scores to content material as a part of a technique of modifying search outcomes. The patent applies to go looking outcomes, media content material, books, web sites and video games and describes a approach to present modified search outcomes the place a few of the outcomes are blocked from being displayed.
The patent mentions the phrase “search outcomes” 95 occasions and the phrase “search outcome” 40 occasions.
So in case you are serious about search, then this patent could also be of curiosity, significantly in case your follow of search encompasses textual content, video, audio and different types of media.
Caveat About Google Patents
Google information many patents but it surely hardly ever confirms whether or not or not the algorithm described within the patent is in use within the search outcomes.
At this level no person is aware of whether or not the algorithms described on this patent are presently in use or will likely be in use.
Tips on how to Perceive this Patent
To be able to perceive any patent (or analysis paper) it’s all the time a good suggestion to start out studying from the start of the doc. The start of the doc is the place it tells you what the patent is about.
Individuals who scroll by way of the patent to find the “fascinating components” are inclined to misunderstand what the patent is about as a result of they don’t know the context of these “fascinating components.”
So if we start firstly of the doc, the patent summary tells us what the patent does and the way it does it.
The Downside that the Patent Solves
The part of the patent titled, Background, tells us the issue that this patent solves.
It states that customers are serious about accessing content material from everywhere in the world. However the issue with getting that content material is that completely different ranking techniques apply in each nation.
Here’s what the issue that the patent says it solves:
“Customers are serious about accessing content material (e.g., tv applications, motion pictures, books, movies, music, information articles, Websites, and many others.) that originates from many alternative international locations, areas, or different teams.
Every nation, area, or group might use a distinct ranking system used to point content material which incorporates materials (e.g., violence, pornography, and many others.) or which can be unsuitable for specific ages.
Nevertheless, it may be obscure the ranking techniques of various international locations to filter content material.
Accordingly, it’s fascinating to offer new strategies, techniques, and media for presenting content material based mostly on a generic content material ranking.”
What the Patent Does
The summary in the beginning of the patent lists a number of issues that the invention described by the patent does.
It begins by stating that it’s a approach to current content material based mostly on generic scores.
“Strategies, techniques, and media for presenting content material based mostly on a generic ranking are offered.”
Generic Scores
One of many outstanding options of this patent is the way it takes localized scores, scores from completely different international locations after which converts them into what Google calls, “generic scores.”
Generic scores is a standardized ranking system that an algorithm can use to rank and present the content material {that a} consumer requires.
On this means the algorithm can apply a scores customary no matter what nation the consumer is in.
Within the under description, the patent makes use of the title “Course of 700” to signify the algorithm.
The patent states:
“Course of 700 can convert the content material scores related to the acquired search outcomes to generic content material scores….
As a particular instance, in cases the place a country-specific content material ranking is a United States content material ranking of “TV-G,” course of 700 can decide that the generic content material ranking is to be “appropriate for all ages.
Course of 700 can use any appropriate info and/or approach(s) to transform a country-specific content material ranking to a generic content material ranking.”
How the Course of Does What it Does
Subsequent it goes on to record the various things that the invention does.
This half is fascinating as a result of it offers the background info for understanding what it does and the way it does it.
I’ve reformatted the outline to make it simpler to know.
That is the way it explains what the patent does:
“In some implementations, the strategy contains:
- receiving search outcomes;
- figuring out country-specific content material scores related to the search outcomes;
- changing the country-specific content material scores to generic content material scores related to the search outcomes;
- figuring out that at the very least one search result’s to be blocked based mostly on the generic content material scores and a user-selected generic content material ranking restriction;
- in response to figuring out {that a} search result’s to be blocked, eradicating the search outcome from the search outcomes to create modified search outcomes;
- inflicting the modified search outcomes to be offered;
- receiving a number of content material from the offered search outcomes;
- figuring out a country-specific content material ranking related to the chosen content material;
- changing the country-specific content material ranking to a generic content material ranking;
- figuring out that the chosen content material is to not be blocked based mostly on the generic content material ranking and the user-selected generic content material ranking restriction; and inflicting the chosen content material to be offered.”
There are twenty one issues listed that this invention does.
Here’s a restated (and reformatted) model of the above description that’s discovered within the part of the patent known as Claims.
Out of the 21 claims made for the patent, that is the primary declare:
“A way for presenting content material based mostly on a generic content material ranking, the strategy comprising:
- receiving a number of search outcomes akin to a search question;
- figuring out location-specific content material scores related to the a number of acquired search outcomes;
- changing, utilizing a {hardware} processor, the location-specific content material scores to generic content material scores related to the a number of search outcomes by transmitting an indicator of the location-specific content material scores to a server and receiving, from the server, the generic content material scores;
- figuring out that at the very least one search result’s to be blocked based mostly on the generic content material scores related to the a number of search outcomes and a user-selected generic content material ranking restriction;
- in response to figuring out that at the very least one search result’s to be blocked, eradicating the at the very least one search outcome from the a number of search outcomes to create modified search outcomes; and inflicting the modified search outcomes to be offered.”
The opposite 20 claims go into high quality element of how the primary declare is achieved, like declare quantity 8:
“A system for presenting content material based mostly on a generic content material ranking…”
The place the Course of Occurs
The patent describes the units {that a} consumer will use when retrieving the content material that’s topic to being ranked by scores.
That is essential as a result of it tells us what the context of the scores and rankings are.
The context is accessing the content material by way of cellular units, desktop units, but additionally by way of units like televisions.
That is what the patent says are examples of consumer units the place the ratings-ranked content material will likely be proven:
“Consumer system …can embrace any a number of consumer units appropriate for receiving and/or presenting content material.
For instance, in some implementations, consumer system …can embrace cellular units, comparable to a cell phone, a pill pc, a laptop computer pc, a car (e.g., a automobile, a ship, an airplane, or some other appropriate car) leisure system, a transportable media participant, or some other appropriate cellular system.
As one other instance, in some implementations, consumer system …can embrace non-mobile units comparable to a desktop pc, a set-top field, a tv, a streaming media participant, a recreation console, or some other appropriate non-mobile system.”
The Sorts of Content material that’s Rated and Ranked
The patent describes the sorts of content material that’s rated and it appears to cowl nearly each sort of content material that there’s presently.
The patent describes a technique of receiving content material after which ranking that content material. The content material that’s acquired and rated may be search outcomes, web sites, motion pictures and even books.
Here’s what it says:
“In some implementations, the mechanisms described herein can obtain content material (e.g., search outcomes, media content material, books, Websites, and/or some other appropriate content material) from completely different international locations, places, and/or teams, and might convert a particular content material ranking related to the content material to a generic content material ranking.”
Subsequent it describes utilizing a user-selected content material ranking to rank the content material. For instance, if somebody is on their telephone and so they need one thing that’s child-safe.
The patent describes the method:
“In some implementations, the mechanisms can decide a user-selected generic content material ranking restriction and might decide whether or not the acquired content material is to be blocked based mostly on the user-selected generic content material ranking restriction and the generic content material ranking akin to the acquired content material.
In some implementations, in response to figuring out that the content material is to not be blocked, the mechanisms may cause the content material to be offered on a consumer system.”
Takeaway About Modified Search Outcomes
One thing that isn’t extensively understood is that there are lots of methods to rank a search outcome, and people rating capabilities don’t all the time occur within the rating engine the place conventional rating elements like hyperlinks and so forth occur.
That is the state of affairs the place a consumer asks a question and Google ranks outcomes after which the algorithm modifies the search outcomes and reveals the modified search outcomes.
The phrase “modified search outcomes” is repeated twenty occasions on this patent.
“…eradicating the at the very least one search outcome from the a number of search outcomes to create modified search outcomes; and inflicting the modified search outcomes to be offered.”
That is one thing to remember when analyzing the search outcomes and making an attempt to know why one thing is ranked. It’s not all the time due to “rating elements” as a result of there are lots of different rating associated processes happening.
Citations
Learn Invoice Slawski’s Article:
Generic Content material Scores Primarily based on Location
Learn the Search Modification Primarily based on Generic Scores Patent
Strategies, techniques, and media for presenting content material based mostly on a generic ranking
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