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Lior Krolewicz is the founder and CEO of Yael Consulting, a advertising consulting firm. I’ve identified Lior from when he was based mostly in Israel, he spoke at a earlier SMX Israel occasion again within the day. We spoke about his historical past within the area, he has been doing this for throughout a decade. Lior informed us about his expertise within the IDF, Israel Protection Forces, he was particular forces, he was within the excessive efficiency groups. His time within the IDF did assist him construct his firm, principally round constructing the suitable groups. He even shared some tales about his time within the IDF.
Lior could be very massive into the paid search facet, particularly Google Advertisements. We spoke a bit in regards to the evolution of paid search over time. Lior stated you’ve got lots much less management, it’s simpler to lose cash as of late, and Google is pushing extra for automation. He stated typically, the Google reps who give the dangerous recommendation are the smaller accounts however the bigger accounts get some good Google Advertisements reps to assist them.
Be taught extra about Lior Krolewicz on LinkedIn, @yaelconsulting or at YaelConsulting.com.
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