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A number of years in the past, we reported that Google stated regardless of a few of the search engine optimization case research, content material collapsed and hidden inside expandable tabs (accordions) shall be listed and ranked totally. Effectively, Dan Shure examined it once more and he stated no, it’s not.
Dan posted on Twitter that he noticed a extremely massive enhance in rankings for “extraordinarily aggressive” phrases after he determined to make the content material that was hidden behind accordion drop-downs seen by default. He did add that the content material was under the fold on this scenario and this was each on cellular and desktop interfaces. He additionally stated it was largely FAQ oriented content material and by displaying the content material by default to customers, i.e. not having the consumer must click on to increase the content material, the content material present a lift in rankings. He additionally stated that the content material, whereas collapsed, was totally rendered within the HTML, so Googlebot did see it and index it, but it surely didn’t rank nicely.
Dan shared this Google Search Console chart to indicate the rise:
As a reminder, in 2018, Google stated the case research are fallacious and Google first informed us this again in 2016, that when on cellular, content material hidden in accordions, tabs, and many others for consumer expertise functions shall be given full weight and never demoted like did within the previous. Google has confirmed this messaging many occasions however wants to take action once more.
So the lesson right here is take a look at it your self and see for your self. If eradicating the collapsable content material characteristic is straightforward, attempt it for a bit, see what occurs. See if it hurts consumer expertise or not and if it improves rankings or not. Each website is completely different, each question has its personal panorama – so take a look at.
Discussion board dialogue at Twitter.
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