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Google has up to date its doc on tips on how to confirm your enterprise in Google Enterprise Profiles to add that you just Google “could require you to confirm by a couple of technique.” This is perhaps associated to some fraudulent enterprise profiles being created utilizing one of many verification strategies.
Verification strategies. Google at present provides a number of strategies to confirm a enterprise itemizing with Google Enterprise Profiles. When this primary launched, Google had solely the postcard technique, the place Google would mail the enterprise deal with a postcard and pin. However Google has added quite a few choices since, together with:
- Telephone or textual content
- Video recording
- Reside video name
- Postcard
Double confirm. Now, Google could request that some companies use not only one verification technique, however two. Here’s a screenshot of the up to date doc:
Stefan Somborac who noticed this mentioned on Twitter that possibly it will result in “a stricter verification course of” and thus probably “cut back faux areas on Google Maps.”
Why we care. This will add further steps for you and your prospects when verifying their enterprise profiles with Google however hopefully it will cut back faux enterprise listings in Google Maps. Google has not commented on this modification, so it’s onerous to know for positive why Google added that line, however we will all guess it’s associated to serving to make sure the enterprise is an actual enterprise.
It’s possible you’ll need to talk to your prospects that they might have to confirm their enterprise a couple of method, in case you are working with a enterprise that has but to confirm their enterprise profile in Google.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry’s private weblog is called Cartoon Barry and he may be adopted on Twitter right here.
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