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The About Us web page of your web site is an important supply of data for all who wish to know extra about what you are promoting.
About Us pages are the place you showcase your historical past, what is exclusive about your work, your organization’s values, and who you serve.
The design, written content material, and visible or video parts collectively inform an vital story about who you might be and why you do it.
How will you take advantage of this integral a part of your advertising and marketing technique?
On this article, you’ll study what makes an distinctive About Us web page.
You’ll discover 25 examples of one of the best ones on the market, too, to encourage your personal About Us web page design and content material.
The Parts Of A Nice About Us Web page
There isn’t a profitable template to create an awesome About Us web page. Nevertheless, there are key parts to make a convincing pitch together with your model story.
Your Mission
You don’t have to outright say, “our mission is ____,” however you must convey the mission of what you are promoting in your About Us copy. That is key for attracting expertise, in addition to leads which have Company Social Accountability (CSR) targets.
Your Story (Historical past)
Each enterprise has an origin story value telling, and often, one which justifies why you even do enterprise and have purchasers.
Some centennial enterprises have pages of content material that may match on this part, whereas startups can inform the story of how the corporate was born, its challenges, and its imaginative and prescient for the longer term.
Your Companies (And Advantages)
After all, you’ve got a homepage and devoted pages in your merchandise, however summarizing your choices on the About Us web page is essential to tie them in with model values in your messaging.
Spotlight the advantages and showcase what you do (and why it’s distinctive).
Your Social Proof
Evaluations, shopper logos, case research, and outcomes carry consistency to your About Us web page. It’s what actually proves what you might be saying is actual and the impression you’ll be able to carry to future purchasers.
With these parts in thoughts, you’ll have a framework from which to construct an attractive and distinctive About Us web page.
Nevertheless, in case you are in search of some inspiration, the 25 examples under will information your artistic course of.
Screenshot from ToyFight, January 2022ToyFight is an award-winning artistic design company.
You’ll discover the About Web page on the high of the menu beneath the Who part.
This web page has a singular really feel, because of the deconstructed motion figures representing the founders, Leigh Whipday and Jonny Lander.
The nice consideration to element and interactivity additionally replicate the corporate’s 16 years of expertise.
To sum up, this web page stands out by offering the right mixture of enjoyable and knowledge.
Screenshot from Band, January 2022Band is a multidisciplinary artistic studio based mostly within the Pacific Northwest.
Their About Us web page stands out by showcasing a few of their distinctive and artistic initiatives.
No variety of phrases might hope to inform one among their potential purchasers almost as a lot as these photos can.
On this case, the 25 photos featured on Band’s About Us web page are value far more than the 170 precise phrases you’ll learn on the web page.
The magical visuals and total easy feel and appear make this About Us web page one among our high picks.
Screenshot from Anton & Irene, January 2022This could be essentially the most distinctive web site we’ve come throughout.
Anton & Irene is a design company based mostly in Manhattan.
Why are they a particular internet presence?
As a result of their web page takes parallax scrolling to the subsequent stage.
The snowy results, daring colours, and quirky visuals create a really fascinating expertise.
Screenshot from Pierro Caron, January 2022Pierro Caron is a French artisan sculptor.
Wish to know our favourite half about his web page?
The honesty.
Here’s a man with nice respect for wooden and handcrafted sculptures that “inform a narrative and testify to the richness of one among our most treasured sources.”
His web site is mild, simple to learn, and full of inspiring quotes and photographs of his labors of affection.
Screenshot from Blake Fili Suárez, January 2022Who doesn’t love a great bio?
Particularly one which begins with “I used to be born in good ol’ Madison, Wisconsin. The son of a Librarian and a Researcher.”
It additionally goes on to inform you how he and his household survived Hurricane Andrew and the way his sister was born that night time.
Who is that this man?
Blake Fili Suárez is an illustrator and designer with a incredible humorousness.
His quirkiness comes by means of because of his humorous tone and goofy image.
The web page, whereas minimalist in design, gives a glimpse into Suárez’s colourful character and his spectacular block of labor.
Screenshot from LessFIlms, January 2022When you had been a “tremendous superior” video enterprise, what medium would you select to indicate individuals what you do?
Video, in fact.
LessFilms is a video manufacturing firm based mostly in Florida with purchasers and workforce members all around the world.
On their about web page, you’ll discover a humorous 50-second video together with a brief checklist of details summarizing their love for tacos, journey, and karate – a theme that actually permeates a lot of the content material on the web site.
Screenshot from DoomTree, January 2022DoomTree’s web page begins off as a coming-of-age story about how “a multitude of buddies” constructed the report label that made them a family identify in Minneapolis.
Nevertheless, it’s actually the audio and the visuals that acquired us hooked.
Why inform, when you’ll be able to present, proper?
Discover their About Us web page to fulfill the crew, take heed to their songs, and get the most recent information.
Screenshot from Cupcakes and Cashmere, January 2022On this web site’s essential web page one can find every part lifestyle-related – trend, meals, magnificence, residence decor, and extra.
Nevertheless it’s the About part that introduces you to the workforce that makes this web site an limitless supply of inspiration.
The web page introduces founder Emily Schuman, in addition to her weblog, books, and trend assortment.
Wish to keep in contact?
No downside – the web page additionally options helpful hyperlinks to her social media pages, in addition to her on-line store.
Screenshot from NOWNESS, January 2022NOWNESS is a video channel offering one of the best in world arts and tradition.
Subsequently, it’s solely pure that their About Us web page contains a compilation of assorted movies they host.
The content material’s range and the workforce’s curatorial experience are one more reason to maintain you looking.
To remain according to their video-centric aesthetic, the textual content on their web page is brief and concise.
Nevertheless, it nonetheless offers sufficient steering for looking the web site and even contributing.
Entry the awards part and see why NOWNESS is at the moment a powerhouse in on-line movie and video.
Screenshot from Mailchimp, January 2022Hundreds of thousands of individuals use Mailchimp daily to create, ship, and monitor e-mail newsletters.
That’s the intelligent half behind Mailchimp’s About Web page.
It’s an awesome instance of the way to use such a web page as a form of pre-sales platform.
It’s easy, enjoyable and efficient, fairly colourful, and shows a welcoming mixture of diverseness.
Screenshot from Tate, January 2022Tate’s About Us states that their mission is to “improve the general public’s enjoyment of British artwork […] and worldwide trendy and up to date artwork.”
So mentioned, so accomplished.
How come?
As a result of this web page eases the journey for any reader searching for to take them up on their mission.
Scroll down to seek out out who they’re, the way to keep in contact, and every part in between.
Screenshot from Yellow Leaf Hammocks, January 2022Yellow Leaf Hammocks is attempting to avoid wasting the world one hammock at a time.
Their objective is to interrupt the cycle of utmost poverty by empowering native artisans in Thailand to earn a secure earnings.
The model’s About Web page is full of uplifting tales of impeccable craftsmanship and tight-knit communities.
Because of this, it’s simply as inspiring as their devotion to sustainable change.
Screenshot from Eight Hour Day, January 2022You had me at “Properly good day there.”
Properly, that’s precisely how the About Us part of Eight Hour Day begins – a welcoming greeting.
For that motive, it additionally made us browse for extra.
Why?
As a result of as a lot as you’re keen on good design and galvanizing illustrations, you additionally wish to meet the those that curate all of the content material for you.
Moreover, it’s equally rewarding whenever you understand that they’re simply as keen to begin a visible dialogue with you.
Nathan Strandberg and Katie Kirk are doing what makes them blissful, and that is apparent all through their web page.
Screenshot from Lonely Planet, January 2022you’re about to hop on a journey when a web site’s About Us web page tells you to “Simply go.”
It is a web site for vacationers, so the format is ideal for these desirous to discover.
As you scroll down, you uncover what Lonely Planet stands for, and their visible help gives a preview of their providers.
The perks?
You see every part in a single go and determine for your self what you’re taking in your journey.
Will it’s their apps, their printed guides, or their web site?
In any case, each useful resource turns into an inexhaustible effectively of journey inspiration.
So, are you able to go?
Screenshot from Gummisig, January 2022Gummisig is a contract internet designer who likes to speak about himself within the third particular person.
He additionally makes nice use of outsized textual content to carry consideration to his work in a humorous method.
Maybe what’s placing about this web page is that it introduces Gummisig’s portfolio, but additionally displays his free spirit and dedication.
And whereas he mentions the family names he labored for previously, he stays approachable and open to new collaborations.
Scroll down to find his most well-liked motion objects.
Trace: He desires to know your secrets and techniques!
Maybe essentially the most placing function behind this web page is that it acts as a preface to the designer’s portfolio, mirroring his free spirit and a outstanding ardour for design.
Whereas he proudly states the businesses he has labored for (IKEA is simply one of many greater names to pop up), he does so in a way that’s not boastful.
Screenshot from Amnesty Worldwide, January 2022Amnesty Worldwide is greater than an NGO.
It’s a world motion of greater than 7 million individuals which are campaigning for a greater world, the place human rights are central.
It’s no surprise that the pronoun we is prevalent all through their web page.
Crammed with quotes, movies, and testimonials, their web page makes you imagine that you may hope for a greater world. They usually have the details to show it, too.
When you scroll down, you’ll be able to entry all their accomplishments on the highway towards higher social change.
After you perceive their world footprint, you must also think about – think about the potential for a world the place human rights are on the heart of dialogue.
Ok motive to remain in contact, no?
Screenshot from Chattanooga Renaissance Fund, January 2022The highest a part of the Chattanooga Renaissance Fund web page goals to draw entrepreneurs into the Chattanooga space of Tennessee.
How?
By describing its historical past and the businesses that already invested there, equivalent to Amazon or Volkswagen, to call just a few.
Which begs the query: What prompted these corporations to maneuver there?
Discover out by studying extra in regards to the fund’s members and the way they contributed to its progress.
That is particularly reassuring as a result of they’re additionally right here that can assist you.
Whether or not you’re a startup, investor, or third celebration, the web page has a devoted part for all its customers.
All it’s important to do is show that you simply wish to flip concepts into existence.
Screenshot from DORÉ, January 2022This web site began off as a images weblog based by Garance Doré.
Ultimately, it grew to become a spot for inspiration with a rising workforce that’s desirous to query every part.
Whether or not it’s type, femininity, or trendy dilemmas, no subject stays off limits.
Able to contribute to the dialogue? By all means, you might be most welcome.
The workforce reads all of your feedback and is able to flip your ideas into their command.
Unsure the place to begin?
Scroll all the way down to see their work in movies and use the photographs on the backside to entry their Instagram web page.
Screenshot from Bulldog Skincare, January 2022How will you persuade males to delve into skincare?
You carry their finest good friend on their facet – a canine.
Meet Bulldog Skincare, the corporate that goals to make skincare choices devoted to males available.
To have you ever offered, their About Us web page greets you with the lovable mug of a bulldog.
This rapidly turns into your information to discovering the merchandise that can assist you feel and look your finest.
As you scroll down, you might be rising acquainted with the merchandise and are slowly however absolutely befriending the model itself and its values.
Their skincare is comprised of a mixture of pure and carefully-selected man-made substances.
It’s additionally vegan and licensed by Cruelty Free Worldwide.
Their web page is so good, it’s no surprise they’ve a ‘Store Now’ button each step of the way in which.
Don’t thoughts if I do.
Screenshot from Couro Azul, January 2022Navigating by means of Couro Azul’s About Us web page is sort of a journey by means of the unknown.
The type of journey that retains you scrolling down for extra.
The corporate makes leather-based upholstery for automobiles and trains, and its historical past and trajectory are equally fascinating.
Along with the visible delight, the web page can be interactive and interesting.
Why?
To be able to perceive what the corporate values from a primary browse: 100% in-house merchandise.
Their certificates for ecologic distinction attests to their dedication to environmental finest practices.
Screenshot from Girlboss, January 2022The whole Girlboss web site is just inspiring.
The model goals to redefine success for millennial girls – by offering the instruments and connections they should personal their futures.
Girlboss empowers them by offering the instruments and connections they should personal their futures.
Moreover, each little bit of content material you’ll discover on this web site oozes with ardour, humor, and resourcefulness.
These key traits are sewn into the material of Girlboss’ world success.
Screenshot from Purple, Rock, Scissors, January 2022If you would like individuals to grasp your organization’s values, then put them in daring black and white print – similar to Purple, Rock, Scissors did.
Their complete web site is a technological marvel.
With its quaint background animation, concise content material, and artistic visuals, this web page is unquestionably an eye-catcher.
There’s additionally an openness about it that can unfailingly draw you in.
Screenshot from Mixd, January 2022It’s not typically that you simply see an About web page that places a lot emphasis on its “meet the workforce” part.
Every member is portrayed with a brief description and an virtually full-body shot, full with their social media accounts.
Boasting massive, daring parts and sharp colours, this web page excels at making an awesome first impression.
Screenshot from 6tematik, January 2022There are various issues we love about this web site, however for brevity’s sake, we’ll slim it down to 2.
First, their essential web page is very interactive.
The straightforward act of pushing a key or transferring the mouse reveals a key piece of information in regards to the model. Due to that, it appears like watching a contemporary silent film.
The second factor is the way in which 6tematik introduces us to its workforce.
Every member is portrayed by a minimalist caricature that’s outlined by one apparent trait. Some have lengthy pink hair, others a bushy beard or massive glasses.
These traits add a contact of character to every member’s portrait, with out giving an excessive amount of away.
Screenshot from Large Cartel, January 2022Made by artists for artists, Large Cartel is a web based platform that makes it simple to construct and handle a web based retailer.
The straightforward but impactful mission assertion and the candid worker images make this About web page refreshingly completely different.
Every picture within the gallery is exclusive and private.
Because of this, you gained’t discover any staged or boring ID-badge-type photographs – only a fantastic show of range.
Closing Takeaways
After analyzing intimately the 25 examples of About Us pages on this article, these are the ultimate takeaways to bear in mind when crafting yours:
Creativity makes your web page stand out.
For a lot of corporations, the About Us web page is only a formality to fill within the sitemap somewhat than convey a singular advertising and marketing message.
Nevertheless, some manufacturers transcend, designing eye-catching imagery and writing humorous copy to face out from the competitors. It is advisable to discover your distinctive angle in your About Us web page to really be learn.
Characteristic the individuals behind the model.
Whether or not you’re a solopreneur, a dynamic duo company, or a full-blown world enterprise with tons of of workforce members, letting individuals shine makes an attractive About Us web page.
A number of the examples on this article (equivalent to Large Cartel), function headshots filled with character, which convey model values higher than any phrases.
Tie in social proof together with your social accountability.
Showcase outcomes, but additionally convey the distinction your group is bringing to the world.
Yellow Leaf Hammocks and Mailchimp are two examples from this text that function on their About Us web page how their merchandise are altering their communities for the higher.
Extra sources:
Featured Picture: Naumova Marina/Shutterstock
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