Google Analytics 4 Transition Guidelines

2022 is the yr to change to Google Analytics 4 from Common Analytics, the present model for many customers.

That is my third put up addressing GA4. The primary was an introduction to the platform. The second provided ways for getting began, working GA4 alongside Common Analytics.

On this put up, I’ll present a guidelines to make sure a easy transition in order that nothing is left behind.

Google Analytics 4 Transition Guidelines

• Examine complete periods. Guarantee session counts align between UA and GA4.

• Examine periods by medium. Guarantee channel attribution aligns on UA and GA4.

• Examine engaged periods in GA4 versus bounce charge in UA. Ensure the metrics are shut.

• Verify Occasions between UA and GA4. Ensure none had been forgotten within the transition.

• Examine complete conversions for UA and GA4. Verify all conversions in UA had been arrange in GA4 and are reporting accurately.

• Verify customized dimensions and metrics in UA had been created in GA4 and are populating.

• Test Google Advertisements integration in GA4 if it was carried out in UA.

• Test Google Search Console integration in GA4 if it was carried out in UA.

• For ecommerce, evaluate transactions and income between UA and GA total and by product identify, SKU, and class. Additionally, evaluate transactions and income by any customized dimension in UA.

To help, I’ve created a Knowledge Studio report to hook up with your UA view and GA4 property and evaluate the 2. The report additionally contains directions for accessing each information sources.

The report will probably evolve with new options in Google Analytics 4. I intend to repeatedly enhance it so customers can transition easily.

The writer’s Knowledge Studio report connects a UA view and GA4 property. It additionally contains directions for how you can entry each information sources.