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Google’s John Mueller stated in an search engine optimisation hangout final Friday that it’s inconceivable for Google to grasp that one piece of content material is equal to a different piece of content material when these content material items are in several languages. So Google is mainly trusting the hreflang attribute offered by publishers.
Google’s John Mueller was requested how does Google measure the similarity of pages on the 26:28 mark into this video. John stated “we do not.” Google simply makes use of the “hreflang to grasp which of those URLs are equal out of your perspective and we are going to swap these out,” John stated. John added “for hreflang, I feel it is inconceivable for us to grasp that this particular content material is equal for an additional nation or one other language.” John mainly stated Google can’t perceive this.
Right here is the transcript:
AUDIENCE: OK, so how does Google measure the similarity of pages?
JOHN MUELLER: I feel we do not. I feel we mainly use the hreflang to grasp which of those URLs are equal out of your perspective. And we are going to swap these out.
AUDIENCE: Oh, OK, so not from the content material perspective, possibly some–
JOHN MUELLER: No.
AUDIENCE: — comparable content material.
JOHN MUELLER: No, I — we might solely do this for issues just like the rel canonical to grasp what the canonical URL is. However for hreflang, I feel it is inconceivable for us to grasp that this particular content material is equal for an additional nation or one other language. Like, there are such a lot of native variations which are all the time attainable.
Right here is how Glenn Gabe summed it up:
Extra from @johnmu: However Google does attempt to perceive the similarities between content material for *canonicalization* (however that might be for a similar language). For hreflang, that is not occurring when the pages are in one other language: https://t.co/dB613YXJae pic.twitter.com/QLQHRG7mm0
— Glenn Gabe (@glenngabe) January 18, 2022
Right here is the video embed:
Tremendous fascinating, which leads us to my subsequent article which might be stay in 10 minutes on why would not Google use MUM for this understanding?
Discussion board dialogue at Twitter.
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