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A technical concern impacted serving of advertisements on YouTube stock between January 18 and January 21, 2022 for some Discovery and Efficiency Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The concern has been resolved and Google’s advert supply programs are actually working as meant, Google mentioned.
Right here is the official assertion from Google:
“Our staff uncovered a brief technical concern that affected serving on YouTube stock between January 18 and January 21 for a subset of Discovery campaigns and a small portion of Efficiency Max campaigns. Now we have resolved the problem and every thing is now working as meant.”
Why we care. Advertisers utilizing Discovery and/or Efficiency Max campaigns ought to make word of those dates, as the problem might have affected their advertisements and, by extension, related KPIs. As with all bug that impacts reporting or campaigns, stakeholders also needs to be told.
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About The Creator
George Nguyen is an editor for Search Engine Land, protecting natural search, podcasting and e-commerce. His background is in journalism and content material advertising and marketing. Previous to getting into the trade, he labored as a radio character, author, podcast host and public faculty instructor.
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