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In February 2022, content material entrepreneurs will discover no scarcity of article or video concepts, from politics and music to well being and useful info.
Content material advertising is the act of making, publishing, and distributing content material comparable to articles, podcasts, or movies to draw, interact, and retain prospects. Content material advertising is a keystone for SEO and inbound advertising.
What follows are 5 content material advertising concepts any enterprise might use in February 2022.
1. Nationwide Freedom Day, February 1
Abraham Lincoln, the sixteenth President of the US, signed a joint decision of Congress abolishing slavery on February 1, 1865.
Nationwide Freedom Day is an American vacation to commemorate President Abraham Lincoln’s signing of a joint decision abolishing slavery in the US. That decision was later ratified and have become the thirteenth Modification to the U.S. Structure. President Harry Truman created Nationwide Freedom Day to commemorate the signing.
Nationwide Freedom Day ought to promote concord, goodwill, and equal alternative for everybody. This makes it day to rejoice with content material.
Articles, movies, and podcasts made for Nationwide Freedom Day might:
- Give attention to historical past,
- Kick-off Black Historical past Month,
- Profile essential contributors,
- Record essential freedoms,
- Rejoice new alternatives.
2. Bob Marley’s Birthday, February 6
Bob Marley carried out stay in live performance on July 6, 1980. Photograph: Eddie Mallin.
Robert (Bob) Nesta Marley was born on February 6, 1945. Marley helped set up reggae as a musical model within the Nineteen Sixties and 70s. He additionally served as a key consultant of Rastafarianism and a proponent of marijuana legalization.
Companies associated to the music or hashish {industry} — and corporations trying to rejoice Black Historical past Month — might need to profile Marley.
Articles about Marley might embrace discussions of his affect on music, faith, tradition, and politics.
For inspiration, listed here are a number of Marley-related articles.
3. American Coronary heart Month
For the U.S. Facilities for Illness Management and different well being organizations, February is American Coronary heart Month, a time to consider cardiovascular well being.
For the ecommerce content material marketer, American Coronary heart Month is a chance to encourage prospects and prospects to be extra wholesome whereas additionally selling merchandise when acceptable.
February is a time to deal with coronary heart well being. Photograph by Jamie Road.
For instance, final 12 months, the U.S. Surgeon Basic used American Coronary heart Month to deal with hypertension (hypertension). The goal was to:
- Improve consciousness of the dangers related to hypertension,
- Make sure the locations that people stay, be taught, and work are outfitted to assist struggle hypertension, and
- Enhance affected person care associated to hypertension.
Corporations might use this theme in articles. Listed below are some potential titles for a number of sorts of on-line companies.
- Kitchen provide retailer: “10 Coronary heart-healthy Recipes to Decrease Blood Strain,”
- On-line shoe retailer: “5 Methods Strolling or Operating Improves Coronary heart Well being,”
- Workplace provide retailer: “How Stand-up Desks Battle Hypertension,”
- Complement vendor: “14 Dietary supplements to Decrease Your Blood Strain,”
- Energy device retailer: “5 Delicate Modifications to Decrease Job Stress and Your Blood Strain.”
4. February Occasions Calendar
A easy month-to-month occasions calendar could be useful content material. Photograph: Madeleine Ragsdale.
February might solely have 28 days in 2022, however it’s full of holidays and occasions. Content material entrepreneurs can publish industry-specific or customer-focused occasion calendars.
An {industry} calendar might embrace essential commerce reveals, conferences, and conferences. For instance, a retailer promoting electrical and plumbing provides to contractors might characteristic occasions, comparable to:
- The Nationwide Electrical Producers Representatives Affiliation. February 3-5, 2022.
- The Nationwide Electrical Contractors Affiliation “Methods to Work with OSHA” workshop on February 3, 2022.
- The Nationwide Affiliation of Residence Builders Present, February 8-10, 2022.
- The Nationwide Affiliation of Electrical Distributors Convention, February 22-24, 2022.
A buyer calendar would possibly embrace a number of occasions throughout a number of matters. For instance, a web-based retailer promoting merchandise to new moms might create an occasion calendar geared toward that demographic. It might characteristic:
- Inventive Romance Month,
- Nationwide Ladies and Ladies in Sports activities Day,
- Worldwide Day of Ladies and Ladies in Science Day,
- Valentine’s Day,
- World Day of Social Justice.
Content material entrepreneurs might briefly describe every occasion and useful resource to be taught extra.
5. Publish a Glossary
Each enterprise and {industry} has a set of phrases that won’t all the time be acquainted to prospects. For February 2022, publish a glossary defining each phrase or phrase that might be unfamiliar.
A glossary of phrases is useful to readers and highly effective for SEO. Photograph: Zac Wolff.
A web based shoe store would possibly publish a glossary of footwear building phrases, as in:
- Aglet (aiglet): A slender sheath often manufactured from plastic or metallic wrapped over the tip of a shoelace to make it simpler to lace and extra sturdy.
- Bellows tongue: A large, folding tongue hooked up to the uppers on three sides to make a boot or shoe water resistant or waterproof.
- Welt: Materials sewn to the sting of a shoe higher and hooked up to the only real.
- Goodyear welt: A welt stitched via the midsole and outsole to raised safe the only real to the higher and permit full sole substitute.
The glossary might additionally hyperlink to particular merchandise, and the descriptions of these merchandise might, in flip, reference the aforementioned phrases.
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