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In a brand new video posted to YouTube right now, Apple is continuous to emphasise the possibly life-saving options of the Apple Watch. The brand new video is titled ‘911’ and it it tells three tales of people that had been capable of get assist from emergency companies utilizing their Apple Watch.
The commercial doesn’t truly present the Apple Watch itself. As an alternative, it focuses on the tales from the three Apple Watch customers who credit score the machine with serving to them attain 911 in an emergency. The advert makes use of audio from the 911 calls themselves.
“These are simply three of many unbelievable tales the place individuals had been capable of get assist utilizing Apple Watch,” Apple touted. At the least two of the tales seem like ones that we’ve beforehand coated right here on 9to5Mac:
The Apple Watch options an Emergency SOS characteristic that permits you to shortly and simply attain 911 by long-pressing on the aspect button. Moreover, there’s additionally a fall detection characteristic that may detect when an Apple Watch person has taken a tough fall, and mechanically name emergency companies if the individual doesn’t dismiss the alert inside one minute of falling.
9to5Mac’s take
This isn’t the primary time Apple has targeted on the life-saving options of Apple Watch in its promoting. Just a few years in the past, it debuted a video titled ‘Pricey Apple,’ that includes tales from Apple Watch customers who credit score the wearable with “serving to them stay more healthy lives.”
This new ‘911’ video, nevertheless, is being met with some criticism. The Verge, as an illustration, accused Apple of “promoting you on concern” and “edging into shady insurance coverage salesman territory to take action.”
I believe that is truly a fairly good advert that highlights one of the helpful options of the Apple Look ahead to common customers. Emergency SOS and fall detection are additionally two of the extra hidden options of the Apple Watch, so ideally this advert will assist elevate consciousness.
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