Is Google ignoring your meta descriptions?

How lengthy do you spend writing meta descriptions to your weblog posts and product pages?

Irrespective of how lengthy you’re spending, it’d all be a waste of time.

The significance of meta descriptions is simply one other search engine marketing debate making noise in search engine marketing Fb teams and all over the place else SEOs can discover a platform to debate issues – however it’s a related debate.

Nonetheless, quite than studying opinions on Fb teams, you would simply take a look at this analysis finished by Evan Corridor at Portent and let the information do the speaking.

They used an inventory of 30,000 key phrases taken from their shoppers with model phrases filtered out. They then entered the key phrases into STAT Search Analytics and pulled rankings for each desktop and cellular search outcomes.

The purpose? To search out out if Google’s truly utilizing the meta descriptions you’re writing.

Listed below are some outcomes of the analysis:

• First-page rewrite price: 71% for cellular and 68% for desktop. In different phrases, Google makes use of the meta description tag for the snippet round 30% of the time when the web page ranks on the primary web page.
• Rewrite price by search quantity: the upper the search quantity of the key phrase, the much less seemingly Google is to rewrite the meta description.
• Rewrite price by question size: like search quantity, long-tail queries are inclined to have search end result snippets that don’t use the web page’s meta description.

These are simply a number of the totally different stats yow will discover in Evan’s article.

However you’re most likely questioning what it’s best to do with your personal meta descriptions.

As Evan says, you shouldn’t surrender on writing good meta descriptions. However, you may simply be sensible about it.

For instance, as per the research, should you’re concentrating on excessive search quantity key phrases, it’s higher that you just put extra time in arising with a greater meta description.

And for extra eventualities, simply give a have a look at the stats within the analysis.