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HomeSEO180+ Phrases and Definitions You Ought to Know

180+ Phrases and Definitions You Ought to Know

You’ve in all probability observed that there’s plenty of jargon and abbreviations in search engine marketing. So we curated and categorized all of the necessary search engine marketing phrases and their definitions beneath.

Click on to discover a explicit time period you’re thinking about, or hold studying for all definitions.

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10x content material

Content material that’s no less than ten occasions higher than the present top-ranking consequence for the goal key phrase.

301 redirect

Redirect that takes customers to a brand new URL and tells search engines like google and yahoo that the web page has moved completely.

302 redirect

Redirect that takes customers to a brand new URL and tells search engines like google and yahoo that the web page has moved briefly.

404 error

HTTP standing code indicating that the server couldn’t discover the specified web page or useful resource.


Accelerated Cellular Pages (AMP)

Open-source HTML framework for creating stripped-down variations of net pages that load quicker on cell.


Net crawler that powers Ahrefs’ backlink index and search engine marketing instruments.

Alt textual content

Descriptive textual content that seems rather than a picture if it fails to load.

Anchor textual content

Clickable phrase or phrase that hyperlinks one webpage to a different.

Article spinning

Spammy “writing” method that turns one article into many “new” articles.

Article syndication

When web sites republish content material that initially appeared on one other web site.

Auto-generated content material

Content material that’s robotically generated utilizing a program or code.



Hyperlinks from pages on one other web site.

Bing Webmaster Instruments

Free service from Microsoft that helps you monitor and troubleshoot your web site’s look in Bing’s search outcomes.


Net crawler that powers Bing’s search engine.

Black-hat search engine marketing

Using search engine marketing methods and ways that violate search engine tips.

Bounce fee

The share of holiday makers that take no additional motion after touchdown on a web site.

Branded key phrases

Phrases and phrases related together with your model, merchandise, or companies.

Breadcrumb navigation

Inner hyperlinks that give customers (and search engines like google and yahoo) a transparent path to observe round your web site.

Bridge web page

Web page designed to rank for a key phrase and redirect customers elsewhere.

Damaged hyperlink

Hyperlink in your web site that factors to a non-existent useful resource. They are often inside or exterior hyperlinks.


Cached web page

What an internet web page seemed just like the final time Google visited it.

Canonical tag

HTML code that tells Google what you take into account to be the “grasp” model of a web page.

Canonical URL

URL that Google sees because the “grasp” model of a web page or set of pages.


When a web site is talked about by two different web sites.

Content material hub

Interlinked collections of content material a couple of related matter.

Core Net Vitals

Metrics which can be a part of Google’s Web page Expertise indicators used to measure consumer expertise.

Cornerstone content material

A very powerful pages or posts in your web site.

Crawl price range

How briskly and what number of pages a search engine desires to crawl in your web site.


A search engine’s means to entry content material on a web page.


The pc bot search engines like google and yahoo use to find pages on the net.


Dofollow hyperlink

Hyperlink that transfers PageRank. AKA a “adopted” hyperlink.

Area Score (DR)

The relative power of a web site’s authority based mostly on its backlink profile.

Doorway web page

Pages designed to rank for related search queries.

Duplicate content material

Content material that seems on the internet in a couple of place.

Dwell time

How a lot time passes between you clicking a search consequence and clicking again to the SERPs.

Dynamic URL

URL with content material that will depend on variable parameters.


Editorial hyperlink

Hyperlink that factors to your web site (that you simply didn’t ask or pay for.)

E-mail outreach

The method of placing your product or content material in entrance of related folks by sending them personalised emails.

Entry web page

The primary web page a searcher views in your web site.

Exterior hyperlink

Hyperlink out of your web site to a different web site.


Faceted navigation

Sort of navigation discovered on class/archive pages of websites that take care of many listings.


Gated content material

Content material that guests can solely entry after offering their contact info.

Gateway web page

Pages created to rank for particular, related search queries. Often known as doorway pages.

Google Alerts

Free service from Google that displays the online for content material modifications matching a selected search question.

Google algorithm

Algorithm utilized by Google to rank matching outcomes when a consumer performs a search.

Google Analytics

Free service from Google for monitoring and monitoring web site visitors.

Google autocomplete

Search recommendations given by Google when coming into a search.

Google bombing

The place you get a web site to rank increased in Google for irrelevant or unrelated search queries utilizing black-hat search engine marketing ways.

Google Enterprise Profile

Free enterprise itemizing from Google that reveals up in maps and net search outcomes.

Google Caffeine

Search index launched by Google in 2010 that allowed them to index extra content material and supply more energizing search outcomes.

Google dance

Slang time period describing the volatility a brand new web site or web page experiences when Google is attempting to find out the place it ought to rank.

Google Hummingbird

Algorithm replace launched by Google in 2013 to return higher search outcomes. It emphasised the which means of search queries over particular person key phrases.

Google Data Graph

Data base of entities and the relationships between them.

Google Data Panel

SERP function that gives details about the primary topic of the question.

Google My Enterprise

Free service from Google that enables enterprise house owners to create, handle, and optimize their Google Enterprise Profile.

Google Panda

Algorithm replace launched in 2011 by Google that rewarded higher-quality websites and downgraded the presence of lower-quality websites of their search outcomes.

Google penalty

Penalty issued by Google to demote a web page or web site in its search outcomes. Might be algorithmic or guide.

Google Penguin

Algorithm replace launched in 2012 by Google to downgrade websites that engaged in manipulative hyperlink schemes and key phrase stuffing.

Google Pigeon

Algorithm replace launched in 2013 by Google to enhance search outcomes for native search queries.

Google sandbox

Alleged filter by Google that forestalls new web sites from rating in Google’s high outcomes.

Google Search Console

Free service from Google that helps you monitor and troubleshoot your web site’s look of their search outcomes.

Google Webmaster Pointers

Finest practices from Google to assist them discover, index, and rank your web site.

Google Webmaster Instruments

Outdated title of Google Search Console.


Net crawler that powers Google’s search engine.

Gray-hat search engine marketing

Using search engine marketing methods and ways that blur the road between white-hat and black-hat.

Visitor running a blog

If you create content material for one more web site.


Infographic created by you however revealed on different web sites.


H1 tag

HTML heading that’s mostly used to mark up an internet web page title.

Header tags

HTML parts used to outline headings and subheadings on a web page.

Hilltop algorithm

Algorithm adopted by Google in 2003 to determine authoritative net pages to rank.

Holistic search engine marketing

The follow of bettering all facets of a web site to rank increased in search engines like google and yahoo.


HTML attribute used to inform Google about alternate variations of an internet web page for various languages and areas.


Encrypted model of HTTP that protects the communications between your browser and server from being intercepted and tampered with by attackers.


Inbound hyperlink

Hyperlink from one other web site to your web site.


A search engine’s means to investigate and retailer an internet web page in its database.

Informational question

Question the place somebody desires to seek out info, not merchandise.

Inner hyperlink

Hyperlink from one other web page on the identical web site.

Interstitial advert

Full-screen interactive adverts that cowl the interface of the web site or app.


Key phrase cannibalization

When a single web site unintentionally targets the identical key phrase throughout a number of posts or pages.

Key phrase density

Share of whole phrases on a web page which can be a selected key phrase or phrase.

Key phrase Problem

Metric utilized by search engine marketing instrument suppliers to estimate a key phrase’s rating problem.

Key phrase rating

Your place in natural seek for a selected key phrase.

Key phrase stemming

Means of lowering a phrase to its ‘stem’ or ‘root’ (e.g., flowers, flowery -> flower).

Key phrase stuffing

Repeating the identical key phrases (or related phrases) in your content material to attempt to manipulate rankings.

Key phrases

Phrases and phrases that folks sort into search engines like google and yahoo to seek out what they’re searching for.


Hyperlink bait

Content material particularly formulated to draw hyperlinks.

Hyperlink constructing

The method of getting different web sites to hyperlink to pages in your web site.

Hyperlink fairness

Authority’ that’s handed when one web page hyperlinks to a different.

Hyperlink alternate

Settlement between two web sites to hyperlink to every different.

Hyperlink farm

Group of internet sites created to hyperlink to one another to enhance search engine rankings.

Hyperlink recognition

The variety of backlinks that time to a web site.

Hyperlink profile

Evaluation of all of the backlinks (amount, high quality, variety, and so forth.) a web site has.

Hyperlink reclamation

The method of attempting to get again misplaced hyperlinks.

Hyperlink rot

Pure tendency for hyperlinks to develop into damaged on the internet over time.

Hyperlink scheme

Hyperlinks meant to govern PageRank or a web site’s rating in Google search outcomes.

Hyperlink spam

Irrelevant hyperlinks positioned on pages to attempt to enhance search engine rankings.

Hyperlink velocity

The speed at which a web site’s backlink profile is rising.

Native enterprise schema

Sort of structured information markup to assist native companies optimize for native search engine marketing.

Native quotation

Any point out of what you are promoting’s title, deal with, and telephone quantity (NAP) on-line.

Native pack

SERP function that seems for native queries and shows native Google enterprise listings.

Native search advertising

The method of bettering your presence in native search utilizing search engine marketing or paid adverts.

Native search engine marketing

The method of ‘optimizing’ your on-line presence to indicate up and rank increased in related native searches.

Log file evaluation

The place you analyze the crawl behaviour of search engine bots in server logs to find alternatives to enhance search engine marketing.

Lengthy-tail key phrase

A low-volume search question.

LSI key phrases

Misnomer for semantically-related phrases and phrases. (LSI key phrases don’t exist.)


Guide motion

Demotion or removing of internet sites/webpages issued by Google to websites that don’t adjust to their webmaster tips.

Meta description

HTML attribute used to explain what a web page is about.

Meta key phrases

Meta tags that give some search engines like google and yahoo (not Google) extra details about a web page’s content material.

Meta redirect

Code that tells the online browser to redirect the consumer to a special URL after a set quantity of time.

Meta robots tag

HTML snippet that tells search engines like google and yahoo find out how to crawl or index a web page.

Meta tags

Snippets of code that inform search engines like google and yahoo necessary details about your net web page.

Mirror web site

A duplicate of a web site hosted on one other server.

Cellular-first indexing

Google’s shift to utilizing the cell model of content material for indexing and rating.


Pure hyperlink

A hyperlink that happens organically.

Navigational question

Question the place somebody is searching for a selected web site.

Adverse search engine marketing

When a competitor makes use of black-hat ways to try to sabotage the rankings of a competing web site or net web page.


Tag that tells Google to not take a hyperlink under consideration for rating functions.

Noindex tag

Tag that instructs search engines like google and yahoo to not index a web page.


HTML attribute that forestalls referrer info passing via a hyperlink.

Not offered

Key phrase information that Google omits from sharing with you in Google Analytics.


Off-page search engine marketing

Any efforts taken exterior of a web site to enhance its search engine rankings.

On-page search engine marketing

The follow of optimizing an internet web page’s seen content material and supply code to rank increased.

Natural search outcomes

Non-paid search outcomes from a search engine that may’t be purchased or influenced by advertisers.

Natural visitors

Visitors from a search engine’s natural outcomes.

Orphan web page

Web page with no inside hyperlinks pointing to it.

Outbound hyperlink

Hyperlink that factors to a web page not in your web site.


Web page velocity

The period of time it takes for an internet web page to load.


A system that judges the worth of a web page by wanting on the amount and high quality of different pages that hyperlink to it.

Paid hyperlink

A backlink that you simply pay for.

Individuals additionally ask

SERP function that solutions questions associated to the consumer’s search question.


Again-and-forth course of between the SERPs and its outcomes when a searcher is unable to seek out the content material they need.

Personal Weblog Community (PBN)

A community of internet sites designed particularly for linking to and bettering the rankings of different web sites.



Element of Google’s algorithm that makes use of subtle machine studying algorithms to grasp the which means of unfamiliar phrases and phrases.

Reciprocal hyperlink

When two web sites hyperlink to every different.

Reconsideration request

Request to have Google evaluation your web site after fixing issues recognized in a guide motion or safety points notification.

Associated searches

Search recommendations associated to your question that seem on the backside of the SERPs.

Useful resource pages

Net pages that curate and hyperlink out to helpful trade sources.

Wealthy snippet

Google search consequence with further information proven alongside it, often from structured information on the web page.


A file that tells search engines like google and yahoo the place they will and may’t go in your web site.


Schema markup

Code that helps search engines like google and yahoo to higher perceive and symbolize your content material within the search outcomes.

Search algorithm

Listing of guidelines utilized by search engines like google and yahoo to rank matching outcomes when a consumer performs a search.

Search engine poisoning

When malicious hackers create dummy web sites that look like authentic search engine outcomes. Their purpose is to steal private info or set up malware.

Search intent

The rationale behind a search.

Search question

The phrases and phrases that folks sort into search engines like google and yahoo to seek out what they’re searching for.

Search visibility

How seen your web site and its associated pages are in a search engine’s natural outcomes.

Search quantity

What number of occasions per 30 days, on common, folks in a given nation seek for your goal key phrase.

Secondary key phrases

Phrases intently associated to the key phrase you need to goal.

Seed key phrases

Key phrases that outline your area of interest and enable you to determine your rivals.

search engine marketing

The follow of optimizing a web site or webpage to get extra high-quality visitors from a search engine’s natural outcomes.

search engine marketing audit

The method of evaluating and assessing your web site to see how properly it’s performing in search engines like google and yahoo.

search engine marketing silo

The grouping collectively of topically-related net pages by way of inside hyperlinks.

Search Engine Outcomes Pages (SERPs)

Pages that search engines like google and yahoo present in response to a consumer’s search question.

SERP options

Non-traditional search outcomes that present info instantly throughout the SERP, so customers shouldn’t have to click on.

Share of voice

How seen your model is out there.

Brief-tail key phrases

Phrases with excessive search volumes.


Hyperlinks to different pages or sections of a web page that seem beneath some Google search outcomes.


XML file itemizing all of the necessary content material in your web site.

Sitewide hyperlink

Outbound hyperlink that seems on each web page of a web site.


Deliberate manipulation of search engine outcomes utilizing strategies which can be in opposition to their tips.


HTML attribute that means that you can show completely different variations of a picture for various display sizes and resolutions.


Protocols for establishing authenticated and encrypted hyperlinks between networked computer systems.

Structured information

A standardized approach to offer details about an internet web page.


The a part of a URL on the left of the foundation area, e.g., assist.ahrefs.com


Taxonomy search engine marketing

Optimizing for search engines like google and yahoo by organizing the construction of content material.

Technical search engine marketing

Making technical changes to assist search engines like google and yahoo discover, crawl, perceive, and index your pages.


Statistical measure that goals to evaluate the relative significance of a phrase in a doc.

Skinny content material

Content material that has little or no worth for the consumer.

Title tag

HTML component used to specify the title of a webpage.

High stage area (TLD)

Final section of a site title, like .com or .org.

Transactional question

Question the place somebody is trying to buy one thing however hasn’t but determined the place to purchase it from.


Algorithm that analyzes hyperlinks to separate helpful net pages from spam.


Unnatural hyperlinks

Hyperlinks in a web page’s content material that aren’t editorially positioned or vouched for by the positioning’s proprietor.

URL Score (UR)

The power of a goal web page’s backlink profile on a 0–100 scale, with 100 being the strongest.

URL slug

The tip a part of the URL that (sometimes) explains a web page’s content material.


Vertical search

Search engine devoted to a selected space of focus.

Voice search

Using voice to work together with a search engine (reasonably than looking out by textual content).


Web site construction

How a web site is organized and its net pages interlinked.


Net pages created to govern search engine rankings.

Web site authority

A metric from search engine marketing instrument suppliers that measures the relative power of a web site. (Ours is Area Score.)

White-hat search engine marketing

Using Google-approved web site search engine marketing methods, strategies, and ways.



HTTP header despatched from an internet server that controls indexing of a web page.


YMYL pages

Pages about matters that might affect an individual’s future happiness, well being, monetary stability, or security.

Continue to learn

For those who’re simply getting began with search engine marketing and need to be taught the fundamentals, try our newbie’s information to search engine marketing. It covers every thing it’s good to know, together with:

Any questions or feedback? Ping me on Twitter.



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